SPJ 2020 Journalism Conference • Sept. 12-13, 2020



#Branding Yourself


September 19th, 2015 • 2015: Orlando
What you need to know about branding

In today’s world, it’s all about branding yourself. Building a brand is about reinforcing what you are already doing. It doesn’t matter if you are just starting out or you have a lot of experience behind your name. “Your branding should be consistent with your goal,” said Robyn Davis Sekula, communications consultant.



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