SPJ 2020 Journalism Conference • Sept. 12-13, 2020



News Directors: Establishing Your Newsroom Culture

By eijnews

News Director's Bootcamp
Stacey Woelfel (@staceywoelfel) and Chip Mahaney (@chipmahaney) kicked off the News Directors Bootcamp at EIJ13 this morning with an interesting question for the news directors in the room.

“If you weren’t doing journalism or weren’t a news director, what would you be doing?”

Answers from around the room included becoming an astronaut, working for Amnesty International, working for the CIA and becoming a salsa instructor.
The Carole Kneeland Project posed these suggestions for news directors:

  • It’s okay to look at things differently.
  • Step back, turn around and get a new perspective.
  • Get out of the same old rut! Make a new groove!
  • Your job is to coach, not do.



The EIJ News